The 72 Hour Email Deliverability Crisis

How one bad Monday turned into a million-email comeback story

Welcome to Issue #7 of RevGen Labs Report.

It's been more than 2 months since I last sent an issue. 

Got caught up in work and life. 

But starting today, I'm committing to sending one issue every week.

And what better way to come back than with a story that'll make your palms sweat?

But first, I dropped a new video on YouTube, watch it here:

In this issue I want to introduce you to Ben. 

He is the Director of Revenue Marketing at Levitate. 

Smart guy.  Works for one of the best SaaS products for small businesses. 

500 employees. Thousands of customers. 

The kind of company that's crushing.

Ben had his systems figured out.

Until one day, when he didn't.

Their emails weren't reaching inboxes at all. 

Every single email was landing in spam folders. 

Prospects were unreachable and ongoing deals were stuck in limbo.

Ben and his team tried everything. 

Tweaked settings. Contacted their email provider. Ran diagnostics. 

Nothing worked.

That's when Ben made the call that changed everything.

"We need help," he said. "And we need it now."

And that’s when he reached to us: 

Here's what RevGen Labs did for Ben:

We stopped trying to fix what was broken.

Instead, we built something entirely new:

  • New email infrastructure from scratch

  • Multi-Domain, Multi-Inbox setup across all channels

  • Refined engagement approach that actually reached humans

No patches. No quick fixes. No hoping the old system would somehow work.

We rebuilt everything in 72 hours.

Within 72 hours: Ben's team was operational again. 

Over the following months: 

They sent over 1 million emails. 

Inbox placement: 91%+ 

Meeting bookings: Doubled in the first quarter.

Lesson? 

Sometimes the bravest thing you can do is admit what you built isn't working.

Sometimes the smartest move is starting over.

Winners build something new.

Is your email infrastructure quietly failing you?

👉Book a call with me and let's make sure your pipeline is filled with high-quality, high-volume prospects.

Christian Oland
Co-founder RevGen Labs & RevReply